Business Model

Maximizing Profitability: Developing a Winning Business Model

What Is a Business Model?

A business model is a plan for how a business is expected to make maximum profit.

The business model results from creating or modifying new organizational structures to chase a unique opportunity.  

This document estimates the firm’s costs, the goods or services the business plans to offer, and the market they intend to serve. 

Whether a startup or an established business, it’s essential for both.

Evaluating Successful Business Models

A business model is how a company generates revenues, manages its assets and allocates costs. A successful business model effectively combines product, price and distribution strategies that create customer value.

The Triple Bottom Line (TBL) approach often evaluates business models. This approach evaluates a company’s financial performance against three components:

  • Environmental impacts
  • Social impacts
  • Economic value added

Types of Business Models

You want to know about business models in general, and here are some of the main types.


One of the most common business models that most people interact with regularly is the “vendor model.” The retailer is the last actor in the supply chain. They often buy finished products from manufacturers or retailers and trade directly with customers. 

Example: wholesale market.


The manufacturer is responsible for procuring the raw materials and producing the finished products with human resources, machinery, and equipment. 

A manufacturer can produce customized products or mass-produced highly reproduced products. The manufacturer can also sell goods to distributors, resellers, or directly to customers. 

Example: car manufacturer Toyota.

Service Providers

Instead of selling products, paid business models focus on labour and service delivery. The fee-per-service business model can charge an hourly or fixed price for a specific contract. 

Paid companies are often specialized and offer information you may need to become more familiar with or require special training. 

Example: FOR Piper LLP.


Subscription-based business models try to attract customers to turn them into returning and loyal customers. It offers a product that requires ongoing payment, usually in exchange for a set performance period. 

While digital companies often offer subscription business models for access to software, they are also popular for physical goods such as B. Recurring monthly shipments of farming/manufacturing subscription boxes. 

Example: Spotify.


If a business is concerned about the cost of acquiring a single customer, it can try combining products to sell multiple items to a single customer. 

Bundling exploits existing customers by trying to sell them different products. It can be promoted by discounts when purchasing multiple products. 

Example: AT&T


Marketplaces are simple enough: the marketplace gets paid in exchange for hosting a platform to run your business. While transactions can also occur without a marketplace, this business model aims to make transactions easier, safer, and faster. 

Example: eBay.


Freemium business models attract customers by presenting them with limited product lines. Then, when a customer uses its services, the Company tries to turn them into an advanced, high-end product that requires payment. While a customer can theoretically stay on the freemium platform forever, the Company tries to demonstrate the benefits of being an upgraded member. 

Example: LinkedIn/LinkedIn Premium.


A business model based on affiliate marketing relies on the brand awareness of a specific organization or individual. Companies pay a company to promote an asset, and the Company is often paid in exchange for the promotion. 

Compensation can be a fixed payment, a percentage of sales from their promotion, or both—for example, Social media influencers like Lele Pons, Zach King, or Chiara Ferragni.


The franchise business model uses existing plans to expand and rebuild the business in another location. Franchisors often work with grocery, hardware, or fitness companies with new franchisees to fund operations, promote a new location, and oversee operations. Franchisees receive a percentage of their earnings from the franchisor—for example, Domino’s Pizza.


Rather than charging a flat fee, some businesses may implement a pay-as-you-go business model, where the amount charged depends on the number of products or services used. The Company may charge a flat fee for offering the Service in addition to an amount that varies monthly based on usage. 

Example: Utility.


The broker business model connects buyers and sellers without selling the goods directly. Brokerage firms often receive a percentage of the amount paid after completing the transaction. Most commonly found in the real estate industry, agents can also be found in the construction/development or freight sectors.

Example: ReMax.

How to Create a Business Model

A company’s business model is its heart. This document tells your customers what you are, what you do, and how you want them to perceive you. Here is our guide to writing a successful business model.

Draft an Executive Summary

A Good Executive Summer is one of the most important parts of your plan — it’s also the last section to write. 

The executive summary aims to extract all the following points and give time-pressed reviewers. Your business summary will give potential readers (such as investors or lenders) a high-level overview of who you are and what you do.

Again, this is a summary, so highlight the key points you discovered while writing the outline. If you’re writing for planning purposes, you should skip the synopsis altogether, although you could try anyway, just for practice. 

The summary should be at most one page. This space limitation can make gathering all the important information a bit stressful, but it’s possible. Your business plan summary should include the following:

  • Business Concept
  • Business Goals and vision
  • Product description
  • Target market
  • Marketing strategy
  • Current financial statement
  • Project financial statement
  • How much money do you ask?
  • The team strength

Describe Your Company

This part of your business plan should answer two basic questions: who are you, and what will you do? Answering these questions with your business description introduces why you run a business, why you are different, what you stand for, and why you are a good investment. Here are some important points to include in your Business plan.

  • Your business structure (Weather you are a sole proprietorship, partnership, limited liability partnership (LLP), or incorporated Company?)Your business model.
  • Your industry.
  • Vision and Mission of Your business.
  • Previous information on your business or its history.
  • Business objectives short and long term.
  • Your teamwork and coordination.

Market Analysis

Market analysis is a crucial part of your business plan, whether you want someone else to read it or not. It does not matter what type of business you start; it is no exaggeration to say your market can make or break it. 

Market your products in the right place – one with many customers who understand and need your product – and you’ll have a head start on the road to success. 

If you select the wrong market or the wrong market at the wrong time, you could find yourself in trouble with every sale.

Marketing Plan

Your ideal customer directly influences your marketing efforts. Your marketing strategy should outline your current and future decisions, focusing on how your ideas align with that ideal customer. 

Most marketing plans contain information on four key topics. The amount of detail you present about each depends on your business and your plan’s target audience.

Outline the Management Strategies

Your business plan’s management and organization section should let readers know who runs your business. Describe the legal structure of your Company. Decide whether your business will be incorporated as a sole proprietorship, limited partnership, or S corporation.

An org chart shows the Company’s internal structure, including roles, responsibilities, and relationships between people in an org chart if you have a management team. Describe how each person will contribute to your startup’s success.

List of Products and Services

Almost every aspect of your business plan revolves around your products and services. However, it’s important to provide interested readers with a section with key details about them. 

You can provide more general information about each product line if you sell multiple items. If you only sell a few, please provide more information about each. 

For example, the bag shop “BAGGU” offers a large selection of different types of bags, as well as household items and other accessories. His business plan lists these exchanges and key information about each.

Logistics and Operation Plan

Logistics and Operations are the workflows you implement to bring your ideas to life. It is still an important section to consider when writing a business plan for planning purposes. However, you don’t need to include the same level of detail as when researching an investment.

Financial Plan

No matter how good your idea is and how much effort, time, and money you invest, a company lives or dies depending on its financial position. After all, people want to work for a company that they believe will be profitable for the foreseeable future. 

Your financial plan should be detailed according to your audience and objectives, but in general, you should include three main views of your finances: cash flow statement, income statement, and balance sheet. It may also be appropriate to include financial data and forecasts.

Why is a Business Model Important?

The business model is important because it gives investors knowledge of the Company’s competitive advantage and a better idea of ​​how it works. A solid business model leads to cash generation and future expansion.

Developing a business model means planning on paper: the basics of business. It helps the entrepreneur to develop a realistic assessment of the potential for success of his business idea. 

The right business model helps the entrepreneur recognize things like a business idea; what problems it solves for whom; how it creates value for the customer; how the product/service reaches customers; how the Company remains competitive; and all related costs and proceeds. 

The business model plays an important role in the success of any business as it describes how the business generates revenue. The economic model makes it possible to attract investors and develop entrepreneurial partnerships. 

A designed business model is important because it serves the following purposes:

  • It gives a continuous extension of feasibility analysis (a business model keeps asking, is the business feasible?)
  • It concentrates on how all the elements of a business come together and how they form a working whole.
  • Explains the reason for the network of participants required to form a business idea viable for working together.
  • Demonstrate basic business logic to everyone involved, including company employees.

 Advantages of Business Model

  1. The target market is clear: Business Model or business plan guides you through how to run your business by solving the customer’s problems. 
  2. Created product is fixed: business model plan helps you only market products that fit the market. And also can target the exact product value by following the Business Model.  
  3. Easy way to prepare Strategy: Following a business model can easily prepare your business strategy
  4. Anticipating competition:you must determine your business position with Business Model. With proper strategy, your Company may avoid many problems.

Example of Business Models

I will talk about business models, and I want you to pay close attention. Business models are what companies use to make money. They’re the way they get money from customers, suppliers, and investors. In this post, we’ll look at Microsoft’s business model and show why it’s important for everyone who uses technology products or services–including you!

  • Microsoft’s business model is based on licensing software. They sell the right to use their products and earn revenue from this license fee.
  • Microsoft’s business model is also based on selling services. The Company sells services such as support and consulting to help customers use its products more effectively and other services like technical support and consulting for businesses that want to get certified in Microsoft software or hardware.
  • Microsoft’s third main revenue source comes from hardware sales, including desktops (including laptops) and servers (which businesses use). 

Business models are important because they help companies achieve long-term goals and strategies. In the case of Microsoft, it has built a diversified portfolio of businesses that allow it to grow and expand over time. This approach allows for flexibility as well as innovation within each business type.

The Bottom Line

In this increasingly global marketplace, business professionals and organizations must do all they can to stand out in the crowd and compete globally. 

A business model is vital to achieving such goals, as it helps create holistic strategies that fit unique needs. Models must be consistent with the Company’s mission statement, product offering, and image and keep pace with evolving industry trends.

After all, every organization on the planet depends on a business model. The guiding star shapes how an organization interacts with its customers and enables it to generate revenue and ultimately succeed.

Have you enjoyed reading this article about business models? Visit our blog for more interesting reading.

Tags: No tags

Add a Comment

You must be logged in to post a comment