how to close more deals

How to Close More Deals: 10 Proven Strategies

Are you looking to enhance your sales performance and achieve tremendous success? Mastering the art of how to close more deals is the key. 

Closing more deals is essential for the growth of any business. A study by HubSpot found that businesses that close more deals grow 25% faster than businesses that don’t. But closing deals isn’t an easy task. It takes a combination of skills, techniques, and strategies.

Consider these statistics when aiming to close more deals effectively. 

The average sales cycle lasting 7-8 months indicates the importance of patience and persistence in closing deals. 

Additionally, a staggering 80% of sales are lost due to a lack of follow-up, emphasizing the need for consistent engagement with prospects. Don’t let opportunities slip away—maintain regular contact to stay at the forefront of their minds. 

Moreover, 44% of buyers are ready to purchase within 6 months, emphasizing the need to be prepared to seal the deal promptly. 

Be proactive and capitalize on these prime opportunities to drive successful outcomes.

Let’s delve into 10 proven strategies you can use to close more deals, increase sales, and grow your business. 

Join us as we explore these strategies and empower you to close more deals effectively and organically.

10 Proven Strategies How to Close More Deals

When closing deals, you want to leave no stone unturned. So, let’s dive into ten proven strategies that’ll supercharge your sales game and help you seal the deal. 

By implementing these strategies, you’ll witness a surge in closed deals, propelling your business to new heights.

Understand your customer’s needs.

To close a deal, you must first understand your customers profoundly. 

Dive deep into their needs, desires, and pain points. 

Ask thought-provoking questions about their business objectives, challenges, and aspirations. 

By unraveling their core motivations, you can tailor your sales pitch to provide a laser-focused solution that resonates with their deepest desires.

Build rapport

Sales are all about building relationships based on trust and connection. Invest time in getting to know your customers on a personal level. 

Discover their interests, hobbies, and family life. Show genuine interest and empathy. 

Becoming their trusted advisor and confidently create an unbreakable bond that sets you apart from the competition.

Focus on the benefits, not the features.

While features are important, it’s the benefits that genuinely captivate customers. 

Shift your sales approach from a mere feature listing to a compelling narrative highlighting your product or service’s transformative benefits. 

Demonstrate how your solution solves their pain points, accelerates their success, and propels their business forward. 

Paint a vivid picture of the prosperous future they can achieve with your offering.

It’s revealed that 68% of customers are likelier to do business with a company that provides excellent customer service. 

So, follow up with your customers after they’ve made a purchase and ensure they’re happy with your product or service.

Create a sense of urgency.

Creating a sense of urgency is a potent catalyst for closing deals swiftly. 

Convey the scarcity of your offer, such as limited-time promotions, exclusive bonuses, or imminent price increases. 

Tap into your customers’ fear of missing out and compel them to take immediate action. However, exercise caution not to overdo it, as authenticity and integrity are paramount.

Address objections.

Objections are inevitable hurdles on the path to closing deals. 

Equip yourself with the ability to handle objections gracefully. 

Actively listen to your customers’ concerns and respond with well-crafted counterpoints. 

Provide evidence, testimonials, and case studies that illustrate how your solution has successfully overcome similar objections in the past. 

Please prove that you understand their reservations and have the expertise to mitigate them effectively.

Ask for the sale.

Sometimes, closing a deal requires nothing more than a simple question. 

Be bold and directly ask your customers to make the purchase. 

Confidence and conviction are key. The worst that can happen is a “no,” but the rewards of a successful ask are boundless. 

Don’t leave potential deals on the table—take the plunge and ask for the sale.

70% of buyers say they’re more likely to buy from a salesperson asking for the sale. So, don’t be afraid to ask for the sale. The worst they can say is no.

Follow up.

The journey doesn’t end after the deal is closed. It’s just the beginning. 

Strategic follow-up is the secret sauce that solidifies the relationship, nurtures customer satisfaction, and paves the way for future sales. 

Maintain open lines of communication, show gratitude, and deliver exceptional post-purchase experiences. 

Going the extra mile transforms one-time customers into loyal brand advocates.

80% of sales are made after the 5th follow-up. This means it’s important to be persistent and follow up with your customers, even if they don’t buy from you immediately.

Be persistent.

Persistence is a virtue in the world of sales. Don’t succumb to discouragement when faced with initial rejection. 

Adopt a tenacity mindset that fuels your unwavering determination. 

Keep pursuing your customers, offering value, and showcasing your unwavering commitment to their success. 

Success often lies just beyond the point where others give up.

Learn from your mistakes.

Mistakes are stepping stones to greatness. Embrace them as invaluable opportunities for growth and improvement. 

Analyze your failures, dissect what went wrong, and extract the invaluable lessons they offer. Continuously refine your sales approach based on these insights. 

Seek feedback from customers, experiment, and adapt. Let your mistakes shape you into an unstoppable sales force.

Use technology to your advantage.

Leverage the cutting-edge technology available to supercharge your sales efforts. 

Utilize advanced CRM systems to track leads, automate tasks, and streamline your sales pipeline. 

Leverage analytics and data-driven insights to optimize your strategies. 

Stay ahead of the curve by embracing emerging sales tools and techniques that revolutionize how you connect with your customers.


Closing deals is an art form that requires finesse, empathy, and strategic thinking. 

Implementing these ten strategies into your sales repertoire gives you the skills and mindset to crush your sales targets. 

  • Unearth your customers’ desires, build unbreakable rapport, and skillfully showcase the benefits of your offering. 
  • Embrace urgency, address objections, and fearlessly ask for the sale. 
  • Follow up strategically, embody tenacity, and learn from your mistakes. 
  • Embrace technology as a force multiplier, and watch your sales soar to unprecedented heights. 

Now, it’s your turn to unleash your sales potential and become an unstoppable sales virtuoso.

Check out our last article about how to build a strong sales team. You can increase your sales by following the other strategies discussed in that article.

I appreciate you taking the time to read this!

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